Fera Science Ltd. (Fera) is excited to announce a new strategic partnership with Purity-IQ Inc. (Purity-IQ), a North American leader in authenticity testing and certification. As global adulteration continues to rise, this collaboration will provide enhanced services to maintain the integrity and purity of ingredients and products, ensuring that manufacturers, brand owners, and consumers can trust that the label accurately reflects what's inside.

This new Laboratory Partnership Agreement will leverage the unique strengths of both organisations, enabling the delivery of advanced testing solutions across the UK, Europe, USA, and Canada. The key highlights of this collaboration include:

This cutting-edge Laboratory Partnership Agreement will leverage the strengths of both organisations, enabling the delivery of advanced testing solutions to their global client base. The key highlights of this collaboration include:

• Fera’s Honey Authenticity Expertise: Honey is one of the most adulterated products globally, and Fera’s well-established expertise in honey authenticity testing will now be available to clients in the USA and Canada, ensuring the integrity and quality of honey in these key markets.
• Purity-IQ’s Probiotic Authenticity Testing: Purity-IQ will introduce its renowned probiotic authenticity testing to the UK and European markets, utilising advanced Nuclear Magnetic Resonance (NMR) spectroscopy and genomic-based (qPCR) methods for accurate and reliable results.

In addition to these services, the partnership will facilitate the development of new authenticity testing solutions across a variety of product categories, including botanicals, functional mushrooms, and more. These services will feature:

• Metabolomic Identity and Consistency Testing
• Genomic Identification and Viable Cell Count Enumeration
• Botanical and Geographical Origin Determination
• Adulteration Detection
• Sugar Profile Analysis

Dr Andrew Swift, Chief Executive Officer of Fera stated:

“Fera and Purity-IQ have come together in an exciting partnership that builds on our strengths and shared commitment to product integrity. We look forward to collaborating with Purity-IQ to expand our capabilities across the UK, Europe, and North America, ensuring that our clients benefit from the most advanced authenticity testing available. This partnership opens up new opportunities for growth, and we are eager to leverage Purity-IQ’s expertise and innovation as we continue to enhance trust and transparency in global markets.”

 

Deleo de Leonardis, Chief Executive Officer of Purity-IQ stated:

“This collaboration will create exciting opportunities for both Fera and Purity-IQ to expand their market presence and deliver innovative solutions that enhance product transparency and trust. By combining their expertise, Fera and Purity-IQ will provide advanced authenticity testing and certification services that benefit key industries such as food, beverages, and natural health products.”

 

This collaboration will create exciting opportunities for both Fera and Purity-IQ to expand their market presence and deliver innovative solutions that enhance product transparency and trust. By combining their expertise, Fera and Purity-IQ will provide advanced authenticity testing services that benefit key industries such as food, beverages, and natural health products.

Stay tuned for further updates as Fera and Purity-IQ work together to revolutionise the global landscape of authenticity testing.