Fera Science Ltd. (Fera) is excited to announce a new strategic partnership with Purity-IQ Incorporated (Purity-IQ), a North American leader in authenticity testing and certification. As global adulteration continues to rise, this collaboration will provide enhanced services to maintain the integrity and purity of ingredients and products, ensuring that manufacturers, brand owners, and consumers can trust that the label accurately reflects what's inside the products.
This new Laboratory Partnership Agreement will leverage the unique strengths of both organisations, enabling the delivery of advanced testing solutions across the UK, Europe, USA, and Canada. The key highlights of this collaboration include:
- Fera’s Honey Authenticity Expertise: Honey is one of the most adulterated products globally, and Fera’s well-established expertise in honey authenticity testing will now be available to clients in the USA and Canada, ensuring the integrity and quality of honey in these key markets.
- Purity-IQ’s Probiotic Authenticity Testing: Purity-IQ will introduce its renowned probiotic authenticity testing to the UK and European markets, utilising genomic-based (qPCR) methods for accurate and reliable strain-specific verification.
In addition to these services, the partnership lays the foundation for expanding into new authenticity testing solutions across a wide range of product categories including dietary supplements (e.g., botanicals, functional mushrooms), food (e.g., spices, edible oils) and beverages (e.g., juice, coffee).
These services will feature:
- Metabolomic Identity and Consistency Testing
- Genomic Identification and Viable Cell Count Enumeration
- Botanical and Geographical Origin Determination
- Adulteration Detection
- Sugar Profile Analysis
Dr Andrew Swift, Chief Executive Officer of Fera stated:
“Fera and Purity-IQ have come together in an exciting partnership that builds on our strengths and shared commitment to product integrity. We look forward to collaborating with Purity-IQ to expand our capabilities across the UK, Europe, and North America, ensuring that our clients benefit from the most advanced authenticity testing available. This partnership opens new opportunities for growth, and we are eager to leverage Purity-IQ’s expertise and innovation as we continue to enhance trust and transparency in global markets.”
Deleo de Leonardis, Chief Executive Officer of Purity-IQ stated:
“This partnership is grounded in a shared commitment to scientific integrity and transparency. By combining our complementary capabilities, we’re helping to close critical gaps in global supply chains and enabling our clients to validate the authenticity of their products with confidence. Ultimately, it means suppliers, brand owners and consumers can trust that what’s on the label is what’s in the product.”
This collaboration will create exciting opportunities for both Fera and Purity-IQ to expand their market presence and deliver innovative solutions that enhance product transparency and trust. By combining their expertise, Fera and Purity-IQ will provide advanced authenticity testing and certification services that benefit key industries such as food, beverages, and dietary supplements.
Stay tuned for further updates as Fera and Purity-IQ work together to revolutionise the global landscape of authenticity testing.
About Purity-IQ
Purity-IQ is a leading bio-technology company specialising in authenticity testing and certification services. Utilising advanced molecular, genomic, and metabolomic technologies, Purity-IQ ensures product integrity and purity across industries including dietary supplements, food and beverages. Purity-IQ’s solutions help businesses meet regulatory requirements, help protect brand reputation and deliver authentic products in both domestic and international markets.
