Fera Science Ltd. (Fera) is excited to announce a new strategic partnership with Purity-IQ, a North American leader in authenticity testing. Together, the two companies will provide a comprehensive suite of authenticity testing services, expanding their reach across the UK, Europe, USA, and Canada.
Purity-IQ is a global leader in authenticity and purity verification, using advanced molecular genomic and metabolomic technologies to ensure product integrity across industries such as food, natural health, and cosmetics. Their testing solutions help businesses meet regulatory standards, protect brand reputation, and deliver safe, authentic products to consumers worldwide.
This cutting-edge Laboratory Partnership Agreement will leverage the strengths of both organisations, enabling the delivery of advanced testing solutions to their global client base. The key highlights of this collaboration include:
- Honey Authenticity Testing: Fera’s well-established expertise in honey authenticity testing will now be available to clients in the USA and Canada, ensuring the integrity and quality of honey in these key markets.
- Probiotic Testing Innovation: Purity-IQ will bring its state-of-the-art probiotic authenticity testing to the UK and European markets, utilising advanced Nuclear Magnetic Resonance (NMR) and qPCR-based methods for precise and reliable results.
In addition to these services, the partnership will facilitate the development of new authenticity testing solutions across a variety of product categories, including botanicals, functional mushrooms, and more. These services will feature:
- Metabolomic Testing
- Genomic Testing
- Botanical and Geographical Origin Testing
- Adulteration Detection
- Sugar Profile Analysis
This collaboration will create exciting opportunities for both Fera and Purity-IQ to expand their market presence and deliver innovative solutions that enhance product transparency and trust. By combining their expertise, Fera and Purity-IQ will provide advanced authenticity testing services that benefit key industries such as food, beverages, and natural health products.
Stay tuned for further updates as Fera and Purity-IQ work together to revolutionise the global landscape of authenticity testing.
